Marketing moves: a new approach to profits, growth and renewal

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Jain, Deepak C. Maesincee, Suvit
Format: Printed Book
Language:English
Published: Boston Harvard Business School Press 2002
Subjects:
Distribution- Economics > Merchandising > Marketing > Direct selling > Farm- produce > Sales management > Telemarketing > Business > Management > Telemarketing > Marketing > Marketing- management
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