Television advertisisng and consumer response: children buying behaviour

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Hlavní autor: Neeru Kapoor
Médium: Printed Book
Jazyk:English
Vydáno: New Delhi Mittal 2003
Témata:
Advertising-impact on children-buying > Consumer socialisation-children > Children-influence of television-purchase
Popis
Fyzický popis:xiv, 226p.
ISBN:81-7099-901-4

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