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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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書目詳細資料
主要作者:	Kim, Chan W.
其他作者:	Renee Maubourgne
格式:	Printed Book
語言:	English
出版:	Boston Harvard Business School Press 2005
主題:	New products > Markets segmentation > Competition-management

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