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Multivariate analysis in marketing : theory and application

Bibliographic Details
Main Author: Aaker, David A. [ed.] (ed.by)
Format: Printed Book
Language:English
Published: California Wadsworth 1971
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245 |a Multivariate analysis in marketing :  |b theory and application 
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300 |a ix, 358p. 
500 |a References at the end of each chap pt.1. Analysis of dependence; pt.2 Analysis of interdependence 
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