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Market planning new industrial products
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New York
John Wiley
1980
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| Series: | ( Ronald series on marketing management, ed.by Frederic K. Webster )
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| Item Description: | Ref. at the end |
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| Physical Description: | xv, 294p. |