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Multiattribute decisions in marketing : a measurement approach

Bibliographic Details
Main Author: Green, Paul E.
Other Authors: Yoram Wind, Carroll, Dougles J.
Format: Printed Book
Language:English
Published: Illinois Dryden Press 1973
Series:( Editor's series in marketing )

UL

Holdings details from UL
Call Number: 658.8 GRE/M
Copy Live Status Unavailable