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Art of using science in marketing
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
New York
Harper & Row
1974
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| Series: | ( Harper and Row's series in marketing management, ed.by Jagdish N. Sheth )
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| Item Description: | Bibliog. p. 276 - 289 |
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| Physical Description: | xxi, 298p. |