The new consumer psychology scanning buying behavior with MRI of the mind

Bibliographic Details
Main Author: Whang, Sang-Min
Format: Printed Book
Language:English
Published: N.Y. Routledge 2016
Subjects:
Consumer behavior
Consumers > Psychology.
Consumption (Economics) > Psychological aspects.
Description
Physical Description:xxvii, 202 p.
ISBN:9781138898936 (pbk.)

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