Green Marketing and its Impact on consumer's Purchase Decision in FMCG Sector

Míreanna Comhchosúla

• A Study on Consumer Behavior towards Fmcg Products among the Rural- Suburban Hhs of Ernakulam
  le: Kumar NA and Joseph J
  Foilsithe: (2014)
• A STUDY OF BRAND RECALL AND THE EFFECTS OF VARIOUS ADVERTISING APPEALS USED IN THE TV ADVERTISEMENTS OF THE FMCG BRANDS OF HUL
  le: Vinod Kumar; Shelly Singhal and Gaurav Kamboj
  Foilsithe: (2013)
• A Study On The Consumption Pattern Of Private Labels In Kerala With Reference Grocery And FMCG.
  le: Prasanth MK AND J Balan
  Foilsithe: (2013)
• Consumer Perception About Promotional Strategies Adopted by Marketers A Study with Reference to Fast Moving Consumer Goods in Kerala
  le: Krishna Kumar K M
• FMCG Sector
  Foilsithe: (2004)