Ethics in marketing : international cases and perspectives /

Bibliographic Details
Main Author: Murphy, Patrick E. (ed. by)
Other Authors: Laczniak, Eugene R., Prothero, Andrea
Format: Printed Book
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2012.
Subjects:
Marketing- ethics
Marketing- case studies

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Holdings details from SMS
Call Number: 174.4 MUR
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