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Darwin's brands adapting for success

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Dettagli Bibliografici
Autore principale:	Halve, Anand Bhaskar
Natura:	Printed Book
Lingua:	English
Pubblicazione:	New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012.
Soggetti:	India > Economic conditions > 1991- Brand name products Consumers' preferences Branding (Marketing)

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