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Blue ocean strategy how to create uncontested market space and make the competition irrelevant /

Bibliografiske detaljer
Hovedforfatter: Kim, W. Chan
Andre forfattere: Mauborgne, Renée
Format: Printed Book
Sprog:English
Udgivet: Boston, Mass. : Harvard Business School Press, c2005.
Online adgang:http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
Beskrivelse
Fysisk beskrivelse:xv, 240 p. : ill. ; 25 cm.
ISBN:9781591396192