Chargement en cours...
How brands become icons the principles of cultural branding
| Auteur principal: | Holt, Douglas B. |
|---|---|
| Format: | Printed Book |
| Langue: | English |
| Publié: |
Boston
Harvard Business School
2004
|
| Sujets: |
Documents similaires
-
How Brand become icons
par: Holt, Douglas B
Publié: (2003) -
Brands and branding /
par: Brown, Stephen
Publié: (2016) -
Brand management : research, theory and practice /
par: Heding, Tilde
Publié: (2016) -
Aaker on branding :20 principles that drive success/
par: Aaker, David A.
Publié: (2015) -
Creating powerful brands in consumer, service and industrial markets
par: De Chernatony, Leslie
Publié: (2006)