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Handbook of marketing scales multi-item measures for marketing and consumer behavior research /3e

Dades bibliogràfiques
Autor principal:	Bearden, William O (ed)
Altres autors:	Netemeyer, Richard G., Haws, Kelly L., Bearden, William O.
Format:	Printed Book
Idioma:	English
Publicat:	Los Angeles SAGE 2011
Edició:	3rd ed.
Matèries:	Marketing Research Scales- Marketing Consumer behaviour- research

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