Handbook of marketing scales multi-item measures for marketing and consumer behavior research /3e

Bibliografiske detaljer
Hovedforfatter: Bearden, William O (ed)
Andre forfattere: Netemeyer, Richard G., Haws, Kelly L., Bearden, William O.
Format: Printed Book
Sprog:English
Udgivet: Los Angeles SAGE 2011
Udgivelse:3rd ed.
Fag:
Marketing Research
Scales- Marketing
Consumer behaviour- research
Beskrivelse
Emne beskrivelse:Published in cooperation with the Association for Consumer Research.
Fysisk beskrivelse:xiv, 603 p. ; 29 cm.
ISBN:9781412980180

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