Handbook of marketing scales multi-item measures for marketing and consumer behavior research /3e

Bibliographic Details
Main Author: Bearden, William O (ed)
Other Authors: Netemeyer, Richard G., Haws, Kelly L., Bearden, William O.
Format: Printed Book
Language:English
Published: Los Angeles SAGE 2011
Edition:3rd ed.
Subjects:
Marketing Research
Scales- Marketing
Consumer behaviour- research
Description
Item Description:Published in cooperation with the Association for Consumer Research.
Physical Description:xiv, 603 p. ; 29 cm.
ISBN:9781412980180

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