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Marketing Accountability:A new metrics model to measure marketing effectiveness

Bibliografiske detaljer
Andre forfattere:	Peter Mouncey
Format:	Printed Book
Sprog:	English
Udgivet:	New Delhi Kogan page 2009
Fag:	Marketing accountability > Marketing effectiveness > Marketing cost effectiveness

Lignende værker

Marketing accountability: how to measure marketing effectiveness /
af: McDonald, Malcolm
Udgivet: (2009)

Marketing value metrics : a new metrics model to measure marketing effectiveness
af: McDonald, Malcolm; Mouncey, Peter; Maklan, Stan
Udgivet: (2014)

Horngren's cost accounting : a managerial emphasis /
af: Datar, Srikant M.
Udgivet: (2018)

Cost effectiveness a primer : New perspectives in evaluation V.4
af: Henry.M Levin
Udgivet: (1983)

Marketing on a tight budget:An action guide to low cost business growth
af: Patrick Forsyth
Udgivet: (2000)

Marketing accounting services
af: Denney, Robert W.
Udgivet: (1983)

Size effect in Indian stock market
af: Vanitha Tripathi
Udgivet: (2008)

Marketing value metrics: a new metrics model to measure marketing effectiveness
af: Mcdonald, Malcolm
Udgivet: (2014)

New Foundations of Cost Benefit Analysis
af: ALDER,Mathew D and POSNER, Eric A
Udgivet: (2006)

The marketing process an introduction
af: Johnes, Manley Howe
Udgivet: (1965)

Models, measurement and marketing
af: Langhoff, Peter
Udgivet: (1927)

Benefit-cost analysis : a practical guide /
af: Anderson, Lee G.
Udgivet: (1978)

Production productivity - cost effectiveness
af: Mukherjee, Sampat
Udgivet: (1991)

Cost Benefit Analysis for Executive Decision Making: The Danger of Plain Commonsense
af: Oxenfeldt, Alfred Richard
Udgivet: (1979)

cost-benefit analysis issues and methodologies
af: Ray,Anandarup
Udgivet: (1984)

Cost - benefit analysis
af: Glaister, Stephen
Udgivet: (1994)

Cost-benefit analysis : Theoretical and Applied Critique of Alternate Methodologies
af: Puttaswamaiah,K
Udgivet: (1988)

Transaction costs,markets and heirarchies
Udgivet: (1993)

Marketing models
af: Lilien Gary.L
Udgivet: (2011)

Marketing models /
af: Lilien, Gary L .
Udgivet: (2004)

Marketing accountability :
af: McDonald, Malcolm
Udgivet: (2011)

Neuromarketing in Action:How to talk and sell to the brain
af: Patrick M Georges Anne-Sophie Bayle-Tourtoulou Michel Badoc
Udgivet: (2014)

Marketing Metrics: 50+ metrics every executive should Master
af: Farris, Paul W, et.al
Udgivet: (2006)

The new marketing
af: Fulmer,Robert M
Udgivet: (1976)

New marketing
af: Brookes, Richard
Udgivet: (1988)

Improving marketing effectiveness /
af: Shaw, Robert
Udgivet: (2009)

Effective industrial marketing /
af: Chisnall, Peter M.
Udgivet: (1977)

Production productivity: cost effectiveness
af: Sampat Mukherjee
Udgivet: (1985)

Integrated Marketing Communication : Sandeep Kumar
af: Gopalakrishnan, P S
Udgivet: (2008)

Effective management for marketing
af: Mike Worsam
Udgivet: (2002)

Marketing metrics: 50+ metrics every executive should master
af: Farris, Paul W.
Udgivet: (2006)

Marketing in the new millennium /
af: Xavier, M. J.
Udgivet: (1999)

New horizons in marketing
af: Karstein, H.
Udgivet: (1968)

New horizons in marketing
af: Karstein, H.
Udgivet: (1968)

Marketing in the new millennium /
af: Xavier, M J .
Udgivet: (1996)

Marketing models
af: Lilien, Gary L.
Udgivet: (1999)

Agricultural taxation in Kerala a study of the performance and cost effectiveness
af: Johnson Thomas

Marketing models /
af: Lilien, Gary L. et.al
Udgivet: (1999)

Marketing text and cases
af: Hansen,Harry L
Udgivet: (1977)

Marketing of horticultural crops in India
af: Subhanarasaiah, N
Udgivet: (1991)