Marketing accountablity how to measure marketing effectiveness

類似資料

• Marketing accountability: how to measure marketing effectiveness /
  著者:: McDonald, Malcolm
  出版事項: (2009)
• Malcolm McDonald on marketing planning : understanding marketing plans and strategy
  著者:: McDonald, Malcolm
  出版事項: (2008)
• Market segmentation : how to do it ; how to profit from it /
  著者:: McDonald, Malcolm
  出版事項: (1998)
• Marketing plans : how to prepare them, how to use them /
  著者:: McDonald, Malcolm
  出版事項: (2003)
• The complete marketer :
  著者:: McDonald, Malcolm