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| LEADER |
00626nam a22001817a 4500 |
| 005 |
20151215130336.0 |
| 008 |
101202t xxu||||| |||| 00| 0 eng d |
| 082 |
|
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|a 658.83
|b MCD
|
| 100 |
|
|
|a McDonald, Malcolm
|9 1226
|
| 245 |
|
|
|a Marketing accountablity
|b how to measure marketing effectiveness
|
| 300 |
|
|
|a viii, 293p.
|
| 653 |
|
|
|a Marketing-management
|
| 700 |
|
|
|a Peter Mouncey
|9 20573
|
| 942 |
|
|
|c BK
|6 _
|
| 260 |
|
|
|a London
|b Kogan Page
|c 2009
|
| 020 |
|
|
|a 9780749453862
|
| 999 |
|
|
|c 115257
|d 115257
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 65883_MCD
|7 0
|9 149395
|a SMS
|b SMS
|c GEN
|d 2010-12-02
|l 2
|o 658.83 MCD
|p SMS024534
|r 2012-06-14
|s 2012-01-09
|w 2010-12-02
|y BK
|