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Services marketing people, technology and strategy/5e
| Auteur principal: | Lovelock, Christopher |
|---|---|
| Autres auteurs: | Wirtz, Jochen, Chatterjee, Jayanta |
| Format: | Printed Book |
| Langue: | English |
| Publié: |
New Delhi
Dorling Kindersely
2006
|
| Édition: | 5th ed |
| Sujets: |
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