Cargando...
Managing brand equity
| Autor principal: | Aaker, David A. |
|---|---|
| Formato: | Printed Book |
| Lenguaje: | English |
| Publicado: |
New York
Free press
1991
|
| Materias: |
Ejemplares similares
-
Manazging Brand equity capitalizing on the value of a brand name
por: Aaker, David A
Publicado: (1991) -
Separation of brand equity and brand value
por: Manish Kumar Tiwari -
Building,measuring,and managing brand equity/
por: Keller,Kevin Lane
Publicado: (2018) -
Building measuring and managing brand equity
por: Keller -
Strategic brand management:building,measuring and managing brand equity
por: Keller, Kevin Lane
Publicado: (2009)