Loading...
Managing brand equity
| Main Author: | Aaker, David A. |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New York
Free press
1991
|
| Subjects: |
Similar Items
-
Manazging Brand equity capitalizing on the value of a brand name
by: Aaker, David A
Published: (1991) -
Separation of brand equity and brand value
by: Manish Kumar Tiwari -
Building,measuring,and managing brand equity/
by: Keller,Kevin Lane
Published: (2018) -
Building measuring and managing brand equity
by: Keller -
Strategic brand management:building,measuring and managing brand equity
by: Keller, Kevin Lane
Published: (2009)