A carregar...
Managing brand equity
| Autor principal: | Aaker, David A. |
|---|---|
| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
New York
Free press
1991
|
| Assuntos: |
Registos relacionados
-
Manazging Brand equity capitalizing on the value of a brand name
Por: Aaker, David A
Publicado em: (1991) -
Separation of brand equity and brand value
Por: Manish Kumar Tiwari -
Building,measuring,and managing brand equity/
Por: Keller,Kevin Lane
Publicado em: (2018) -
Building measuring and managing brand equity
Por: Keller -
Strategic brand management:building,measuring and managing brand equity
Por: Keller, Kevin Lane
Publicado em: (2009)