Sergio Zyman

Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke and the success of Diet Coke, Fruitopia, Surge, and ad campaigns such as "Coke Is It." Provided by Wikipedia
Showing 1 - 3 results of 3 for search 'Zyman, Sergio', query time: 0.02s Refine Results
  1. 1
    The end of marketing as we know it
    by Zyman,Sergio
    Published 1999
    Printed Book
  2. 2
    The end of advertising as we know it
    by Zyman, Sergio
    Published 2002
    Printed Book
  3. 3
    The End of Advertising As We know It /
    by Zyman, Sergio
    Published 2002
    Printed Book
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