MARKETING STRATEGY: PLANNING AND IMPLEMENTATION

by ORVILLE C WALKER, HARPER W BOYD, JEAN CLAUDE LARRECHE
Published 1999

Marketing Strategy A decision focused approach

by Orville C.Walker, Harper W.Boyd, John Mullins, Jean Claude Jarreche
Published 2003

Marketing Management A Strategic Decision Making Approach

by John W Mullins Orville C Walker Jr Jean Claude Larreche Harper W Boyd Jr
Published 2005

Marketing Management: A Strategic Decision Making Approach

by Harper, W.Boyd Jr
Published 2005