Rita Gunther McGrath

Rita Gunther McGrath (born July 28, 1959, in New Haven, Connecticut) is an American scholar in strategic management and a professor of management at Columbia Business School. Her research focuses on innovation and entrepreneurship, including the development of discovery-driven planning.

McGrath is also the founder of the innovation platform Valize. Provided by Wikipedia
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    by McGrath, Rita Gunther
    Published 2013
    Printed Book