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Evert Gummesson
Evert Gummesson
__NOTOC__
Evert Gummesson
(18 January 1936 – 2 April 2023) was Professor Emeritus of Service Marketing and Management at the
Stockholm Business School
, where he was formerly the Director of Research. He received his Ph.D. from
Stockholm University
,
Stockholm School of Economics
. He was a Fellow and Honorary Doctor of
Hanken School of Economics
, Helsinki, Finland, and a Fellow of the
University of Tampere
, Finland.
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Qualitative Methods In Management Research
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Evert
Gummesson
Published 1991
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Total relationship marketing
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Evert
Gummesson
Published 2006
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Action research
Industrial management--Research
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