Keith Dinnie

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Keith Dinnie works in the field of place branding for countries, regions and cities. He is the author of the textbook on nation branding, ''Nation Branding: Concepts, Issues, Practice'', published in 2008 by Butterworth-Heineman. Routledge published the third version of the book in 2022. He is the editor of the book ''City Branding – Theory and Cases'', which was published by Palgrave Macmillan in 2010. His books have been translated into Chinese, Japanese, Korean and Russian.

His research concentrates on the branding of nations and cities. It particularly focuses on how national governments apply strategic brand management methods in areas such as tourism marketing, export promotion, inward investment attraction, and public diplomacy. He has given lectures, presentations, and keynote speeches at conferences and seminars across the world, including the United States, United Kingdom, France, Germany, the Netherlands, Italy, South Africa, Iceland, Russia, Portugal, Greece, China, South Korea, Malaysia, and Japan.

As of 1 February 2025, Dinnie is the president of Bloom Consulting, a firm specializing in nation branding and city branding. Provided by Wikipedia