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Services marketing: integrating customer focus across the firm

av Bitner, Mary Jo; Author, Zeithaml, Valerie A; Author
Publicerad 2003

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Services marketing: integrating customer focus across the firm

av Ajay Pandit; Author, Bitner, Mary Jo; Author, Gremler, Dwayne D; Author, Zeithaml, Valerie A; Author
Publicerad 2010

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