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Bitner, Mary Jo; Author
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Bitner, Mary Jo; Author
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Services marketing: integrating customer focus across the firm
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Bitner
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Mary
Jo
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Zeithaml, Valerie A; Author
Foilsithe 2003
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Services marketing: integrating customer focus across the firm
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Ajay Pandit; Author
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Bitner
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Mary
Jo
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Gremler, Dwayne D; Author
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Zeithaml, Valerie A; Author
Foilsithe 2010
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