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Services marketing: integrating customer focus across the firm

nork Bitner, Mary Jo; Author, Zeithaml, Valerie A; Author
Argitaratua 2003

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2

Lanean...

Services marketing: integrating customer focus across the firm

nork Ajay Pandit; Author, Bitner, Mary Jo; Author, Gremler, Dwayne D; Author, Zeithaml, Valerie A; Author
Argitaratua 2010

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