Services marketing: integrating customer focus across the firm

af Bitner, Mary Jo; Author, Zeithaml, Valerie A; Author
Udgivet 2003

Services marketing: integrating customer focus across the firm

af Ajay Pandit; Author, Bitner, Mary Jo; Author, Gremler, Dwayne D; Author, Zeithaml, Valerie A; Author
Udgivet 2010