Market-based management : strategies for growing customer value and profitability /

Por Best, Roger J.
Publicado em 2009

Market Based Management :Strategies for Growing Customer Value amd Profitability

Por Best, Roger J
Publicado em 2006

Market-based Management/4e.

Por Best, Roger, J.
Publicado em 2005

Market-based management

Por Best,Roger J
Publicado em 2009

Consumer behavior: building marketing strategy

Por Amit Mookerjee; Author, Best, Roger J; Author, Coney, Kenneth A; Author, Hawkins, Del I; Author, Koch, Eric C; Author
Publicado em 2007

Consumer behavior Building marketing strategy

Por Hawkins, Del I.
Publicado em 1998

Consumer behavior : building marketing strategy /

Por Hawkins, Del I.
Publicado em 2004