Annie Lang

Annie Lang is an American communication scholar and psychophysiologist best known for the Limited Capacity Model of Motivated Mediated Message Processing (LC4MP), a data-driven theory of cognitive processing in media communication.

Lang served on the faculty of Washington State University as an assistant professor from 1987 to 1995 and joined Indiana University in 1995, where she directed the Institute for Communication Research until 2004 and later held the title of Distinguished Professor before retiring in 2021. Provided by Wikipedia