Services marketing: integrating customer focus across the firm

по Ajay Pandit; Author, Bitner, Mary Jo; Author, Gremler, Dwayne D; Author, Zeithaml, Valerie A; Author
Опубликовано 2010

Marketing

по Ajay Pandit; Author, Etzel, Michael J; Author, Stanton, William J; Author, Walker, Bruce J; Author
Опубликовано 2010