MARKETING STRATEGY: PLANNING AND IMPLEMENTATION

door ORVILLE C WALKER, HARPER W BOYD, JEAN CLAUDE LARRECHE
Gepubliceerd in 1999

Marketing Strategy A decision focused approach

door Orville C.Walker, Harper W.Boyd, John Mullins, Jean Claude Jarreche
Gepubliceerd in 2003

Marketing Management A Strategic Decision Making Approach

door John W Mullins Orville C Walker Jr Jean Claude Larreche Harper W Boyd Jr
Gepubliceerd in 2005

Marketing Management: A Strategic Decision Making Approach

door Harper, W.Boyd Jr
Gepubliceerd in 2005