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  1. 1
    Advertising and promotion : an integrated marketing communications perspective /
    by Belch, George E.
    Published 2012
    Table of Contents: “... -- Types of Trade-Oriented Promotions -- Coordinating Sales Promotion with Advertising and Other IMC Tools...”
    Printed Book
  2. 2
    Advertising and promotion :an integrated marketing communications perspective/
    by Belch, George E.
    Published 2013
    Table of Contents: “... -- Types of Trade-Oriented Promotions -- Coordinating Sales Promotion with Advertising and Other IMC Tools...”
    Printed Book
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