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  1. 1
    Social media marketing : theories & applications /
    by Dahl, Stephan
    Published 2015
    Table of Contents: “... -- ThinkBox: WOM, Viral and Buzz -- Effectiveness of WOM -- Two-Step Flow Theory -- Social Network Theory...”
    Printed Book
  2. 2
    Social media marketing: theories & applications /
    by Dahl, Stephan
    Published 2015
    Table of Contents: “... -- ThinkBox: WOM, Viral and Buzz -- Effectiveness of WOM -- Two-Step Flow Theory -- Social Network Theory...”
    Get full text
    Printed Book
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