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  1. 1
    Legends in Marketing : Philip Kotler : Vol. 2 Analytical marketing
    Printed Book
  2. 2
    The Sage handbook of social marketing
    Published 2011
    Table of Contents: “... Design Thinking, Demarketing and Behavioural Economics / R. Craig Lefebvre and Philip Kotler -- Fostering...”
    Printed Book
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