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1by Belch, George E.Table of Contents: “... Topics and Perspectives -- 19.International Advertising and Promotion -- The Importance of International...”
Published 2012
Printed Book -
2Published 2012Table of Contents: “... and Les Carlson -- Theory advancement in international advertising : drawing on theories from strategic...”
Full text
Printed Book -
3by Belch, George E.Table of Contents: “... Topics and Perspectives -- 19.International Advertising and Promotion -- The Importance of International...”
Published 2013
Printed Book -
4Published 2008Table of Contents: “... -- Addiction -- Administrative Law -- Adolescent Psychology -- Adverse Selection -- Advertising -- Aesthetics...”
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6by Dutta, KirtiTable of Contents: “...Contents note continued: Brand Mantras and Internal Branding for a Successful Brand -- Planning...”
Published 2012
Printed Book -
7Published 2013Table of Contents: “... and imperial advertising" -- Andrew Wernick, "The promotional condition of contemporary culture" -- Nick...”
Printed Book -
8by Dahl, StephanTable of Contents: “... and Virtual Worlds -- In-game Advertising and Advergaming -- ThinkBox: Advergames -- Theoretical Models...”
Published 2015
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9by Dahl, StephanTable of Contents: “... and Virtual Worlds -- In-game Advertising and Advergaming -- ThinkBox: Advergames -- Theoretical Models...”
Published 2015
Printed Book