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4by Aaker, David A.Table of Contents: “...1. A decision-making perspective on marketing research 2. Marketing research in practice 3...”
Published 2005
Printed Book -
5by Aaker, David A.Table of Contents: “...1. Field of advertising management 2. Advertising planning and decision making 3. Budget decision...”
Published 1977
Printed Book -
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8by Aaker, David A.Table of Contents: “...1. Field of advertising management 2. Advertising planning and decision making 3. Budget decision...”
Published 1975
Printed Book -
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