Showing 1 - 1 results of 1 for search 'Barney McAll~', query time: 0.22s Refine Results
  1. 1
    The expressive organization : linking identity, reputation, and the corporate brand/
    Published 2000
    Table of Contents: “... implications for diversified corporations / Jay B. Barney and Alice C. Stewart -- How brands are taking over...”
    Printed Book
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