Advertising copy 5 Copywriting 2 Mass media 2 SOCIAL SCIENCE / Media Studies 2 Advertising 1 Advertising copy writing 1 Advertising management 1 Authorship 1 Books 1 Broadcast advertising 1 Broadcast journalism 1 Communication in marketing 1 Communication--Creation and transmission of records 1 Handbooks, manuals, etc 1 Interviewing 1 Journalism 1 LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing 1 Marketing 1 PERFORMING ARTS / General 1 Periodicals 1 Public relations 1 Publishers and publishing 1 Reporting for Radio and Television 1 Scholarly periodicals 1 Scholarly publishing 1 The craft of copywriting 1 writer's toolkit 1