Strategy formulation 7 Strategic management 3 Corporate direction 2 Corporate governance 2 Ethics and social responsibility 2 International busines strategy 2 Strategic analysis 2 Strategic evaluation and control 2 Strategic stress 2 Strategy implementation 2 Analysis of Business Environment 1 BUSINESS STRATEGY FORMULATION FIRST SECOND GENERATION ENTREPRENEURS 1 Business Level and Functional Level 1 Business policy 1 Corporate Level Strategies 1 Environmental analysis 1 Internal Analysis 1 Marketing dynamics 1 Marketing planning 1 Organisational appraisal 1 Strategic control 1 Strategy Evaluation 1 Strategy Formulation 1