MEASURES OF CENTRAL TENDENCY 4 Measures of central tendency 3 FREQUENCY DISTRIBUTIONS 2 MEASURES OF DISPERSION 2 PROBABILITY 2 SKEWNESS AND KURTOSIS 2 ANALYSIS OF VARIANCE 1 Biostatistics 1 CLASSIFICATION AND SUMMARIZATION OF DATA 1 COLLECTION, EDITING, CLASSIFICATION AND TABULATION OF DATA 1 CORRELATION AND REGRESSION 1 CORRELATIONAL TECHNIQUES 1 Chi-square test in media research 1 DIAGRAMS AND GRAPHS 1 DISPERSION 1 Diagrammatic and graphical representations 1 Factorial analysis 1 Grouping and displaying data to convey meaning: tables and graphs 1 INDEX NUMBERS 1 Measures of Central Tendency 1 Measures of asymmetry in mass communication 1 Measures of central tendency and despersion 1 Measures of central tendency and dispersion in frequency distributions 1 Measures of central tendency in media research 1 Measures of dispersion 1 Movements, skewness, and kurtosis 1 Multiple regression 1 Preliminary notions on sampling 1 Presentation of data 1 Probability I: introductory ideas 1