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  1. 1
    Customer relationship management integrating marketing strategy and information technology
    by Zikmund, William G
    Published 2012
    Subjects: “...Customer relations--Management--Data processing...”
    Printed Book
  2. 2
    Data mining techniques in CRM : inside customer segmentation /
    by Tsiptsis, Konstantinos
    Published 2009
    Subjects: “...Customer relations Management Data processing....”
    Printed Book
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