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Symbolism in advertising
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Symbolism in advertising
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Advertising
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Symbolism in advertising
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Promotional culture : advertising, ideology, and symbolic expression /
by
Wernick, Andrew
Published 1991
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The codes of advertising : fetishism and the political economy of meaning in the consumer society /
by
Jhally, Sut
Published 1990
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Imaging in advertising : verbal and visual codes of commerce
by
Johnson, Fern L.
Published 2008
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MG University
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Kannur University
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School of Social Sciences
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600 - Technology (Applied sciences)
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Jhally, Sut
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Johnson, Fern L.
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