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  1. 1
    The Hottest Ideas In Word Of Mouth Advertising
    by Godfrey Harris
    Published 2005
    Printed Book
  2. 2
    Measuring electronic word-of-mouth effectiveness : developing and Applying the eWOM Trust Scale /
    by Weitzl, Wolfgang
    Published 2017
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    Get full text
    Get full text
    Printed Book
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