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  1. 1
    Advertising & sales promotion /
    由 Kazmi,, S.H.H
    出版 2008
    Printed Book
  2. 2
    Integrated advertising,promotion and marketing communications
    由 Clow,Kenneth E., Baack,Donald E.
    出版 2014
    Printed Book
  3. 3
    Integrated marketing communications: a strategic approach /
    由 Joseph Sirgy, M .
    出版 2001
    Printed Book
  4. 4
    Marketing communications management: concepts and theories, cases and practices /
    由 Copley, Paul .
    出版 2004
    Printed Book
  5. 5
    Strategic marketing communications : new ways to build and integrate communications
    由 Berry, Chris
    出版 1997
    Printed Book
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