Advertising & sales promotion /

ανά Kazmi,, S.H.H
Έκδοση 2008

Integrated advertising,promotion and marketing communications

ανά Clow,Kenneth E., Baack,Donald E.
Έκδοση 2014

Integrated marketing communications: a strategic approach /

ανά Joseph Sirgy, M .
Έκδοση 2001

Marketing communications management: concepts and theories, cases and practices /

ανά Copley, Paul .
Έκδοση 2004

Strategic marketing communications : new ways to build and integrate communications

ανά Berry, Chris
Έκδοση 1997