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  1. 1
    Marketing communications: an integrated approach /
    由 Smith, P R .
    出版 2000
    Printed Book
  2. 2
    Promotion and integrated marketing communications /
    由 Semenik, Richard J .
    出版 2009
    Printed Book
  3. 3
    Integrated marketing communication in advertising and promotion
    由 Shimp,Terence A.
    出版 2012
    Printed Book
  4. 4
    Integrated advertising,promotion and marketing communications
    由 Clow, Kenneth E.
    出版 2012
    Printed Book
  5. 5
    Integrated marketing communication in advertising and promotion/
    由 Shimp,Terence A.
    出版 2010
  6. 6
    Marketing challenges : cases and exercises
    由 Love lock, Christopher H
    出版 1989
    Printed Book
  7. 7
    Integrated advertising promotion and marketing communications
    由 Baack, Donald
    出版 2007
    Printed Book
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