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The fundamenatals of advertising
by
John Wilmshurst
,
Adrian Mackay
Published 1999
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Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars
by
Jay Conrad Levinson
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Rick Frishman
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Jill Lublin
Published 2006
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Experts in action : inside public relations /
Published 1984
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Guerilla publicity /
by
Levinson, Jay Conrad
Published 2009
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